Samaritan Home Healthcare and Hospice faced a unique challenge in their marketing - it's extremely difficult to talk about hospice and death and position that message in a positive light. We needed to take an approach that positioned the subject as a celebration of life and put Samaritan's brand as the caring and heartwarming center of doing the best for your loved one.
Produced during the COVID-19 pandemic, we created a concept centered around "home" to speak to Samaritan's at home hospice and palliative care services. No matter what home looks like to you or where you call home, Samaritan is there. This campaign extends beyond TV video and is currently ongoing with additional assets being created to support their brand message across print and digital.